310% ROI on Mobile Subscriptions with Pop Traffic

310% ROI on Mobile Subscriptions with Pop Traffic

Intro

RichAds client from Ukraine made 4930 conversions on pop traffic per month and achieved 310% ROI.

What was the tactic, and what to pay attention to for getting such a profitable result?

Read in this case study 👇🏼

Traffic source: RichAds

Ad type: Pops

Period: August 2021

Vertical: Mobile subscriptions

Offer: Private

Payout: $0.16 – 2$

Costs: $332.42

Revenue: $1364.68

Profit: $1032.26

ROI: 310%

Campaign setup

Their client’s team has already been working with pop traffic for 7 years and usually runs push and pop traffic.

In what concerns tests, they are always run on pop traffic due to huge volumes and low prices.

Moreover, it’s always clear whether the offer works or not.

The team from Ukraine has already worked with a similar offer on RichAds traffic. This time Mexico was chosen as the main GEO.

For the first tests, it was essential to make sure that the landing pages converted fast and the offer was promising and working.

Country: Mexico

Devices: Mobile

CPM: $3.5

Creatives: 2-3 pre-landing pages per offer

Targeting options: Wide (except the carrier)

Carrier: Telcel

Budget: Unlimited

After choosing the offer on pops for Mexico with the help of an affiliate program, the media buyer started the testing phase.

The team has a clear strategy but remember that it may not work with all offers and all campaigns:

  • At the start, they make tests without black- and whitelists on all sources. It allows running maximum effective and wide tests.
  • Also, they usually set up a little higher CPM than recommended. It allows getting all the information for further optimization. Our manager recommended $2 CPM, but our client chose a $3.5 rate.
  • The client started testing with 2-3 pre-landing pages for one offer. During split testing, most of the traffic was sent to the best converting landing→offer combination. And other volumes were shared among different combinations.

The media buyer doesn’t disclose landing pages, but here is an example of something similar.

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